Business

Market Opportunity

• Sunscreenr proved demand exists (Kickstarter: $120k+Indiegogo:$172k) but failed on execution, not market fit
• 83% of research participants said they’d use UV photography again (PMC10501517)
• No current product fills this gap

Revenue Streams

Direct Operation (Pay-per-use)

• Free 30-sec check → $5fullscan\to$30 summer pass
• Sunscreen vending at booth (single-use packets, high margin)
• Low COGS per use after hardware payback

Wholesale (B2B)

• Turnkey units to resorts, water parks, cruise ships, public pools
• $2-5k per unit
• Value prop: guest experience differentiator + liability/risk reduction for sunburn complaints
• Sales approach: demo with cart/MVP unit on-site for a weekend

Sponsored / Public Health

• Sunscreen brands sponsor booths (logo on unit, branded stickers)
• Health department / dermatology association grants
• Public beach deployments as community health infrastructure

Partnerships

• Sunscreen brands — sponsorship, co-branding, supplying vending product. The booth literally sells their product by showing people they need it.
• Municipalities / Beach management — placement permission, possible subsidy
• Dermatology / cancer prevention orgs — credibility, potential grant funding
• Resorts / hospitality — wholesale buyers

Competitive Advantages

• No consumer hardware to manufacture at scale (Sunscreenr’s fatal flaw)
• Booth model = controlled hardware environment = reliable results
• Mirror UX is intuitive — no instructions needed
• Honest design (sun-powered, no inflated results) builds trust
• NFC reapply reminders create return visits at zero marginal cost
• Walk-by preview is free advertising

Liability

• Clear signage: “Educational visualization tool, not medical advice”
• No supplemental UV beyond what sun provides (except clearly labeled forecast projection)
• Reapply reminder defers to product instructions